01 · Build
What we built
A used-machinery dealer's stock, new-machine agencies and enquiries on one site that a trade buyer can search.
Industrial · Northamptonshire
STV Machinery
A used-machinery dealer's stock, new-machine agencies and enquiries on one site that a trade buyer can search.
The story
Where they started
A machinery dealer’s website has one job that matters more than the rest: when a trade buyer searches for a specific model, the listing has to be there, be accurate, and lead straight to a phone call. STV needed a site that treated the stock list as the product, not the brochure.
What we built
A WooCommerce catalogue shaped for machines rather than shop goods: model, tonnage, year and condition up front, enquiry rather than checkout, and the new-machine agencies alongside the used stock. Hosting and month-to-month care are ours.
What’s next
Stock is the content. The next work is making each listing carry more of what a buyer asks on the phone, so the phone rings with better questions.
Live atstvmachinery.co.uk
How it runs now
An ordinary month
02 · Manage
What we look after
Keep the catalogue and the enquiry route working, keep the site fast, and handle the platform underneath so the team can list a machine and move on.
03 · Grow
How we help it grow
Stock kept findable by machine and model as the catalogue grows, and new agencies added the week they land.
Yours could be next
No obligation, no jargon, no pressure
Tell us what you’re trying to do. We’ll tell you where to start.
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